GREAT DOG, GREAT HUMAN / PEDIGREE

Pedigree wanted to encourage people to adopt DOGS. No matter who you are or what you do, OWNING aN adopted dog WOULD MAKE YOU FEEL MORE COMPLETE AND WHOLE .THIS CAMPAIGN EXPLORED THE IDEA WITH PRESIDENTS PAST AND PRESENT BECAUSE BEHIND EVERY GREAT LEADER WAS MAN'S BEST FRIEND, A DOG. 

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